David Jones - Kids

David Jones unveiled its new interactive children's floor as part of the $200 million revamp of its flagship Elizabeth Street store in Sydney.

David Jones and the Walt Disney Company Australia teamed up for the new ''magical children’s world'', featuring Disney, Star Wars and Marvel apparel and toys.

As part of the new kids' floor services, there will be four ''experience curators'' that offer everything from face painting to reading to kids, and playing with them at the different ''worlds'': Winnie the Pooh's 100 Acre Wood, Marvel, offering shoes and active clothes, Roam, a New York-inspired locale and a Brooklyn-inspired loft storytelling area to explore a world of books, games and puzzles.

For Star Wars fans there is an interactive flight deck from the Millenium Falcon, as well as clothes and toys and a Lego world.

The Disney Princess area will offer fairy lights, castles, carousels and a Magic Mirror.

The High Street offers apparel ranging from Country Road and Seed to Giorgio Armani and DKNY, while the nursery section will have an adviser on hand for baby apparel to prams and bottles.